Mincing No Words

November 2005
Multichannel News;11/28/2005, Vol. 26 Issue 49, p46
The article presents an interview with Tim Hanlon, senior vice president and director of emerging contacts of Starcom MediaVest Group. He suggests that U.S. operators should collaborate with national cable networks to enhance their advertisements. He emphasizes that he gets more detailed information from Internet advertising. He cites Web advertising as one of the factors that drive advertising spending from television to the Internet.


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