Spinning Spotlight Forward
- Looking to Tomorrow. Haley, Kathy // Broadcasting & Cable;11/24/2003, Vol. 133 Issue 47, p13
Reports on the local and national spot television sales for broadcast and cable television in the U.S. in 2003. Factors that have affected the local and national spot television sales in the U.S.; Spending patterns for television markets in the U.S.; Projected 2003 sales of cable operators in...
- Spot TV buys surge in 1st quarter. Mandese, Joe // Advertising Age;1/31/1994, Vol. 65 Issue 5, p8
The article reports that television spot is experiencing advertising sales gains. According to reports, television representatives are projecting double digit increases for the 1994 first-quarter spot spending. Some of the factors believed to have contributed to the rise in television spot...
- Arriba, Arriba, Arriba. McClellan, Steve // Broadcasting & Cable;11/25/2002, Vol. 132 Issue 48, p20
Reports on the growth of Spanish-language television as the fastest advertising medium as of November 25, 2002. Financial gains for spot television and seven major broadcast networks; Loss suffered by the Internet as advertising media. INSET: MORE UPS THAN DOWNS.
- The Case for Spot Cable. Capone, Andrew V. // Campaigns & Elections (1996);Jun2006, Vol. 27 Issue 5, p58
The article discusses the benefits of spot cable advertising in U.S. politics. It is estimated that more than $1.5 billion will be spent on television political advertising in the 2006 mid-term elections. Spot cable allows political advertisers to target people who actually vote. Video-on-demand...
- NEW DEMAND FOR ADS. Whitney, Daisy // Television Week;7/16/2007, Vol. 26 Issue 29, p17
The article reports on the decision of cable operator Comcast to offer paid classifieds on its video-on-demand (VOD) service. To build up its on-demand classified division, Comcast Spotlight just hired 12 newspaper classified-ad salespeople. Concurrent with this effort, the firm has built an...
- Mullen's Latest Nextel Work Is a Parting Gift. // Adweek Eastern Edition;6/30/2003, Vol. 44 Issue 26, p22
It has something to do with hubs, routers and signal efficiency. That and some kind of incredibly complicated software enhancement, so you begin to see why this campaign from Mullen is so delightful, it never actually gets into the arcane explanation of the breakthrough technology. The first...
- Market Indicators. // MediaWeek;3/7/2005, Vol. 15 Issue 10, p5
Provides information on the market performance of the mass media in the U.S. as of March 7, 2005. National television; Spot television; Radio; Magazines.
- GLOBAL NEWS. // Advertising Age;4/12/1993, Vol. 64 Issue 15, p41
Presents news briefs related to advertising as of April 1993. End of the British advertising spending recession; Increase in the audience share of satellite and cable television; Television campaign of Nestle for its Valvert mineral water.
- Telecom Barmy Army Invasion/ Occupation. Price, Natham // AdMedia;Aug2005, Vol. 20 Issue 7, p29
Features the television commercial film directed by Nathan Price which encourage people to use Telecom technology to unite for victory against the Barmy Army rugby team. Tone of the advertisement; Reason for using caricatures.