TITLE

Spinning Spotlight Forward

AUTHOR(S)
Reynolds, Mike
PUB. DATE
November 2005
SOURCE
Multichannel News;11/28/2005, Vol. 26 Issue 49, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the forecasted increase in the revenue of the local-advertising-sales unit of Comcast Spotlight in 2006 according to its senior vice president Hank Oster. The executive predicts a 5 to 7 percent growth for the unit in 2005. Increased contributions from interconnects and the rollout of segmentation tools Adcopy and Adtag are some of the factors that will contribute to the anticipated increase in 2006. Comcast also plans to combine video-on-demand with other platforms.
ACCESSION #
19045752

 

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