Spinning Spotlight Forward

Reynolds, Mike
November 2005
Multichannel News;11/28/2005, Vol. 26 Issue 49, p44
The article focuses on the forecasted increase in the revenue of the local-advertising-sales unit of Comcast Spotlight in 2006 according to its senior vice president Hank Oster. The executive predicts a 5 to 7 percent growth for the unit in 2005. Increased contributions from interconnects and the rollout of segmentation tools Adcopy and Adtag are some of the factors that will contribute to the anticipated increase in 2006. Comcast also plans to combine video-on-demand with other platforms.


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