TITLE

METHODOLOGY AND RESPONDENTS

AUTHOR(S)
Winslow, George
PUB. DATE
November 2005
SOURCE
Multichannel News;11/28/2005, Vol. 26 Issue 49, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the methodology and respondents of the first annual "Local Cable Advertising Survey," conducted by the periodical "Multichannel News" in the U.S. in October 2005. More than 800 people responded to the online survey. Respondents who were directly involved in cable advertising sales on a corporate, regional or local level were included in the survey data. About 38.7 percent of the respondents were involved in sales in the Northeast.
ACCESSION #
19045708

 

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