Present Tense, Future Less Cloudy

Winslow, George
November 2005
Multichannel News;11/28/2005, Vol. 26 Issue 49, p38
The article presents the findings of the "Local Cable Advertising Sales Survey," conducted by the periodical "Multichannel News" in the United States. Advertising revenue projections and shifts in the market share for various local media are some of the issues facing the industry. Cable advertising sales is projected to grow in 2006. Over half of the survey respondents believed that newspapers would lose market share in 2006.


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