On Demand Pays Off for Music Choice

Stump, Matt
November 2005
Multichannel News;11/28/2005, Vol. 26 Issue 49, p23
The article focuses on the advertising campaign launched by Music Choice, the music-video supplier to the on-demand platform of Comcast Corp., for its services in 2004. Since the launch of the campaign, Music Choice has executed campaigns for Diet Sprite Zero, Best Buy, Geico and others. Microsoft Corp. and Motorola Inc. are some of the companies that own Music Choice. Music Choice helps advertisers determine the 15- or 30-second spots that would appear alongside which artists.


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