TITLE

NCC Writes Book on 'Spot'

AUTHOR(S)
Reynolds, Mike
PUB. DATE
November 2005
SOURCE
Multichannel News;11/28/2005, Vol. 26 Issue 49, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the book "Essential Guide to Spot Cable," released by the National Cable Communications, a spot-cable advertising sales firm in the United States. Information about the availability of marketing segmentation technology is included in the guide. The guide is available upon request online.
ACCESSION #
19042656

 

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