August 1995
Advertising Age;8/7/1995, Vol. 66 Issue 31, p29
Trade Publication
The article presents updates related to the U.S. advertising sector. Major League Baseball (MLB) has appointed Arlen Kantarian as head of the marketing operations of the MLB. Meanwhile, Broderbund Software has agreed to purchase Learning Co. for $440 million. McDonald's Corp. and Chevron Corp. have announced plans to open retail outlets combining McDonald's restaurants and Chevron service stations.


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