TITLE

Bemco targeting retail salespeople with brochure

AUTHOR(S)
Perry, David
PUB. DATE
November 2005
SOURCE
Furniture/Today;11/28/2005, Vol. 30 Issue 12, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on Bemco Mattress's dissemination of its Dream Sales brochure to retail sales associates as an approach to increasing sales. President Daryl Tarbutton says that the new brochure is getting good reviews on retail sales floors. Some highlights of the brochure include: ways to turn needs into wants; reason why customers ask about what is inside a mattress; ways to illustrate the differences in mattresses; and the importance of getting the consumer to lie down.
ACCESSION #
19005000

 

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