Marketing Briefs

March 1982
Marketing News;3/19/1982, Vol. 15 Issue 19, p22
Trade Publication
The article offers marketing news briefs. According to a survey of 62 member firms of New York-based Association of Executive Recruitment Consultants Inc., marketing and sales personnel were in demand from executive research firms last year. A call for papers has been issued for a second conference on the economics of distribution which co-sponsors New York University and Bocconi University have slated for April 1983 in Venice, Italy. Use of a sweepstakes promotion has been adopted by the Roller Skating Rink Operators Association of America in Lincoln, Nebraska.


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