TITLE

Each item in bulk mailing can be fined if offer violates FTC order

AUTHOR(S)
Cohen, Dorothy
PUB. DATE
March 1982
SOURCE
Marketing News;3/19/1982, Vol. 15 Issue 19, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the violation of a U.S. Supreme Court's order by Reader's Digest Inc., a publishing company. Readers digest violated the order by mailing to consumers about 13.9 million travel checks and 4 million cash convertible bonds in connection with its promotional efforts. Reader's Digest appealed to the Supreme Court declaring that the fine could have a chilling effect on publishers and advertisers but, the Supreme Court refused to set aside the fine and left intact the ruling which fined the publishing company.
ACCESSION #
19002973

 

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