Regular meetings transformed into 'working lunches'

March 1982
Marketing News;3/19/1982, Vol. 15 Issue 19, p11
Trade Publication
The article reports that regular meetings of the American Marketing Association have been transformed into working lunches. According to American Marketing Association's Montreal Chapter President Eric C. Riordon, the working lunch was designed for marketers pressed for time. Two speakers are scheduled for two hour session and an efficient lunch at Montreal, Quebec-based Quatre Saisons Hotel. Topics in the luncheon series will include computers and their effect on marketing, a marketing research update and tendencies in Quebec and North America, distribution trends and lifestyle changes and how they affect buying patterns.


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