Popularity of Point-of-purchase displays rises as marketers seek low-cost, Persuasive media

March 1982
Marketing News;3/19/1982, Vol. 15 Issue 19, p4
Trade Publication
The article focuses on point of purchase advertising included by many advertisers in their advertising budgets. According to Howard Stumpf, President of New York-based Point-of-Purchase Advertising Institute, point-of-purchase displays could not be ruined for producing immediate sales. It has been considered to be one of the most effective budgetary items that can be allocated within total advertising campaigns. According to Dennis Long, President and Chief Executive Officer of St. Louis, Missouri-based Anheuser Busch Inc., it is an indispensable component of the marketing effort.


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