WATS rate hike hasn't decreased daytime surveys

March 1982
Marketing News;3/19/1982, Vol. 15 Issue 19, p2
Trade Publication
The article focuses on a study conducted by New York-based Council of American Survey Research Organizations on rate hike of Wide Area Telecommunications Service (WATS). According to Sidney N. Wagner, President of New York-based Commercial Analysts, 37 of the 60 research firms in response to the study had their own centralized telephone interviewing facilities. Due to higher WATS rates six research companies were doing more night and weekend interviewing. An average of 4% on interviewing costs and 53% on coding and editing expenses has been saved by the use of Cathode-ray tube.


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