TITLE

NEW YORK THE BIG APPLE

PUB. DATE
March 1982
SOURCE
Marketing News;3/19/1982, Vol. 15 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on speakers and their topics to be presented at the 65th annual conference of the American Marketing Association. Richard James, General Manager-Marketing, Range/Microwave Division of Louisville, Kentucky-based General Electric Co., will talk on the making of the General Electric Spacemaker. Stephen Douglas, Marketing Domestic Research Director of New York-based Newsweek Inc., will discuss about who makes the decision to buy in the industrial marketplace. Robert F. Lusch, Associate Professor of Business Administration of Norman, Oklahoma-based University of Oklahoma, will focus on industrial marketing.
ACCESSION #
19002948

 

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