TITLE

Drug manufacturers, retailers, wholesalers use cable, insert to reach upscale audience

PUB. DATE
March 1982
SOURCE
Marketing News;3/19/1982, Vol. 15 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a marketing campaign of Washington, D.C.-based National Association of Retail Druggist (NARD). It was created by Jenkintown, Pennsylvania-based Goodway Marketing Inc. to benefit drug manufacturers, and the 2000 independent pharmacies which constitute the NARD. Bernie Rubin, Director of Marketing of Goodway Marketing Inc., said that the objective of the campaign is to combine effective techniques with the explosive impact of cable TV to create a synergistic campaign that stimulates consumer interest in the promoted products. The marketing strategy is to get customers to use coupons from the newspaper insert to buy the promoted products.
ACCESSION #
19002947

 

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