Marketing Briefs

February 1982
Marketing News;2/19/1982, Vol. 15 Issue 17, p23
Trade Publication
This article presents news briefs related to the field of marketing. According to a study by Arthur D. Little Inc., rising energy prices are prompting a switch from metal and glass food packages to high-barrier plastic and composite packages for shelf-stable foods which do not require freezing or refrigeration. Meanwhile, Air Florida is hoping that trading stamps will give it a competitive edge in the fierce marketing wars being waged by the U.S.-based airlines. The commercial carrier began offering Green Stamps to its intrastate passengers in January 1982, the first such use of stamps.


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