Marketing campaign for Kool cigarets features jazz festivals, new ads & brand

February 1982
Marketing News;2/19/1982, Vol. 15 Issue 17, p22
Trade Publication
This article reports that Brown & Williamson Tobacco Corp. is launching a new national marketing campaign, including new advertising and a new brand in the United States. The company hopes the new campaign will give it an edge in the highly competitive cigarette market. The marketing program focuses on "Kool Jazz Festivals," which the company plans to present in 20 major cities throughout the U.S. According to a company official, the program is designed to reposition Kool with a contemporary image, re-establish the brand's leadership, and make the most of the brand's name and unique qualities.


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