TITLE

Marketing Briefs

PUB. DATE
February 1982
SOURCE
Marketing News;2/19/1982, Vol. 15 Issue 17, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information about a video monitoring service, Monitoring Services Inc., launched by former advertising agency media director Jeri Deerfield in Chicago, Illinois. This service is designed for advertising agencies, public relations firms, and communications directors. It monitors local television stations using industrial equipment with time-date generators. According to Deerfield, this service will appeal to politicians, lawyers involved in copyright litigation, and government agencies.
ACCESSION #
19002931

 

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