Marketing Briefs

February 1982
Marketing News;2/19/1982, Vol. 15 Issue 17, p16
Trade Publication
This article presents information about a video monitoring service, Monitoring Services Inc., launched by former advertising agency media director Jeri Deerfield in Chicago, Illinois. This service is designed for advertising agencies, public relations firms, and communications directors. It monitors local television stations using industrial equipment with time-date generators. According to Deerfield, this service will appeal to politicians, lawyers involved in copyright litigation, and government agencies.


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