Marketing Briefs

February 1982
Marketing News;2/19/1982, Vol. 15 Issue 17, p11
Trade Publication
This article presents several news briefs related to the field of marketing. The Advertising Club of Cincinnati, Ohio, has launched a three-phase image campaign for Cincinnati advertising. The campaign is designed to impress businesses with the value and importance of consumer advertising. It will use all advertising media available in the city. According to a recent study, people remember products longer when they see them at a trade show booth. The study was conducted by the Trade Show Bureau, New Canaan, Connecticut.


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