TITLE

Marketing Briefs

PUB. DATE
February 1982
SOURCE
Marketing News;2/19/1982, Vol. 15 Issue 17, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents several news briefs related to the field of marketing. The Advertising Club of Cincinnati, Ohio, has launched a three-phase image campaign for Cincinnati advertising. The campaign is designed to impress businesses with the value and importance of consumer advertising. It will use all advertising media available in the city. According to a recent study, people remember products longer when they see them at a trade show booth. The study was conducted by the Trade Show Bureau, New Canaan, Connecticut.
ACCESSION #
19002926

 

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