TITLE

Strategic plan done? Don't forget to plan implementation

AUTHOR(S)
Fiebert, Gary B.
PUB. DATE
February 1982
SOURCE
Marketing News;2/19/1982, Vol. 15 Issue 17, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the author's views about the successful implementation of strategic planning. Strategic plans frequently turn out wrong because they differ from what happens in the real world and these differences are caused by the inadequate implementation. For successful implementation, it should be remembered that planning has not stopped when the strategic plan is approved. Implementation must be planned, too. Another key point to remember is that the people who will be affected by the plan must be involved in the planning process.
ACCESSION #
19002922

 

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