TITLE

Sunkist marketing campaign

PUB. DATE
February 1982
SOURCE
Marketing News;2/19/1982, Vol. 15 Issue 17, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information about the new marketing program launched by Sunkist Growers Inc. to boost sales of its citrus fruits. According to Raymond A. Cole, marketing services manager, Sunkist's target audience is women aged 25-54. The company is expecting that the media program for navel oranges will reach 46% of that target in the U.S. and almost 90% in Canada. Frequent advertisements are scheduled in major trade publications. Trips will also be organized to Sunkist orchards in Southern California.
ACCESSION #
19002914

 

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