Office space marketers should develop building 'personality' to attract tenants

Higgins, Kevin
February 1982
Marketing News;2/5/1982, Vol. 15 Issue 16, p12
Trade Publication
The article author suggests that a commercial office building should be developed and marketed with a personality which would attract potential tenants. The developers of the buildings should emphasize on the need to give a unique touch to the building. The name and the theme of the building should be carefully selected. An exercise room with some equipments and adjoining dressing rooms for ladies and gents should be built. To cope up with the depressing commercial market, proper marketing of rental space is very important.


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