TITLE

Marketing need to cut time and cost of new product development

PUB. DATE
February 1982
SOURCE
Marketing News;2/5/1982, Vol. 15 Issue 16, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents suggestions for the marketing managers of the U.S. to direct their researches towards searching ways for improving the development and marketing of new products. Earlier research was directed at validating preconceptions. The current rate of success of launching new product is not satisfactory. Unstable world, national economies, sophisticated and well-financed competitors has further complicated the situation. Knowledge of the competitors in a certain category and a measure of consumer perceptions are considered important for marketers.
ACCESSION #
18988226

 

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