Marketing need to cut time and cost of new product development

February 1982
Marketing News;2/5/1982, Vol. 15 Issue 16, p9
Trade Publication
The article presents suggestions for the marketing managers of the U.S. to direct their researches towards searching ways for improving the development and marketing of new products. Earlier research was directed at validating preconceptions. The current rate of success of launching new product is not satisfactory. Unstable world, national economies, sophisticated and well-financed competitors has further complicated the situation. Knowledge of the competitors in a certain category and a measure of consumer perceptions are considered important for marketers.


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