572 firms change identities; eliminate 'restrictive' names

February 1982
Marketing News;2/5/1982, Vol. 15 Issue 16, p8
Trade Publication
The article reports on the change of names of 572 American corporations. One-third of the changes were due to acquisitions, another 16% were the result of mergers, 8% of these resulted from rescue mergers. This number accounted for the second highest number of changes. Banks and financial institutions accounted for the highest number of name changes in the eight consecutive years. Manufacturers and industrial firms were next to financial institutions followed by energy companies. Then came technology and communications firms, followed by food companies.


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