Marketing Briefs

February 1982
Marketing News;2/5/1982, Vol. 15 Issue 16, p2
Trade Publication
The article offers developments related to marketing in the United States. Stepherson's Big Star supermarkets in Memphis, Tennessee, created "Scan Man," a superhero for its newest store. Survey of U.S. nonfarm businesses reports an increase of 4% in the first quarter and 2.7% in the second quarter in new plant and equipment spending. David A. Aaker, Professor, School of Business Administration, University of California at Berkeley, has been appointed to the new Shansby Chair in Marketing Strategies.


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