Housing developers' large newspapers ads cost a lot but do very little; consultant

January 1982
Marketing News;1/8/1982, Vol. 15 Issue 14, p8
Trade Publication
This article reports that the U.S. housing developers' large newspaper advertisements are although expensive but not very effective. According to Alvin Preiss, president, The Preiss Co., of New York the present trend to large-space real estate newspaper advertising is consuming a large portion of developer promotional budgets, He also said that these advertisements are producing little return on investment. Developers of all kinds of housing are taking out single and double page advertisements to say what they used to say in quarter-page layouts. The only ones benefiting from all this exposure are the newspapers themselves.


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