TITLE

Taking orders isn't enough; direct salespeople must become marketers

AUTHOR(S)
Lapp, Charles L.; Lacho, Kenneth J.
PUB. DATE
January 1982
SOURCE
Marketing News;1/8/1982, Vol. 15 Issue 14, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the market-forced evolution of salespeople in marketers. The author states that in the future direct salespeople will be involved in such a wide varieties of marketing activities that they will be called marketers. However, since marketing now is viewed as a system of interacting business activities, all types of direct selling organizations have to consider the new marketing concept. The people involved in selling who recognize this concept know that it is more profitable to help customer determine what, when and how they want to buy.
ACCESSION #
18988200

 

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