TITLE

Rabin: 'Marketing inferiority complex' stifles U.S. industry, fosters 'let's play it safe' attitude

PUB. DATE
April 1982
SOURCE
Marketing News;4/2/1982, Vol. 15 Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the position of American industries in the marketing world. According to the American Marketing Association President Joseph H. Rabin, American industry suffers from a "king-sized marketing inferiority complex" that threatens its world leadership position. The American spirit is depressed, he said, and it carries over in to the business environment. Foreign competitors suddenly were doing a better job of analyzing U.S. markets and responding with the products they demanded. The most glaring example is the automotive market.
ACCESSION #
18988053

 

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