Patterson spring trade-in promotion a home run

November 2005
Proofs;Nov2005, Vol. 88 Issue 5, p80
Trade Publication
The article deals with the completion of the dental sterilizer trade-in promotion program between Midmark Corp. and Patterson Dental. Both companies worked together to develop a promotion for Midmark's M9 and M11 dental sterilizers. More than 850 sterilizers were sold during the promotion. Incentives given to dealer branches include gas grills, tailgate parties, and gift certificates. Top-selling branches also received tickets to a professional baseball game as well as a tailgate party.


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