JIFFY LUBE "SLOW WORLD"
- Jiffy Lube Goes for Ad Change. Greenberg, Karl // Brandweek;4/11/2005, Vol. 46 Issue 15, p14
Focuses on Jiffy Lube's television advertisement for the Shell Oil unit created by McCarthy Mambro Bertino. Approach used in the campaign; Comparison of the amount spent by the company in advertising in 2003 and 2004; Information on a campaign added by the company to its television advertisements.
- GAME (NOT) OVER. van de Pool, Lisa // Adweek Western Edition;10/21/2002, Vol. 52 Issue 42, p36
Describes a television advertisement created by McCarthy Mambro Bertino for Infogrames' Unreal Tournament 2003 videogame. Television stations where the advertisement will run.
- MMB Buffs Thomasville's Image. van der Pool, Lisa // Adweek New England Edition;3/11/2002, Vol. 39 Issue 11, p5
Provides information on the advertising campaign of Thomasville Furniture. Television advertisement created by McCarthy Mambro Bertino agency; Estimated cost of the advertising account; Discussion on brand marketing for furniture products.
- Jiffy Lube: We're on It. van der Pool, Lisa // Adweek Eastern Edition;5/6/2002, Vol. 43 Issue 19, p8
Reports the inauguration of McCarthy Mambro Bertino of a campaign for Jiffy Lube. Inclusion of four spots from the Boston-based shops; Storyline of the commercials; Tagline of the advertisement.
- Jiffy Lube: We're on It. van der Pool, Lisa // Adweek Midwest Edition;5/6/2002, Vol. 43 Issue 19, p33
Reports on the advertising campaign created by McCarthy Mambro Bertino for Jiffy Lube company. Plot of the television advertising campaign; Estimated budget allotted for the campaign.
- Jiffy Lube: We're on It. van der Pool, Lisa // Adweek Western Edition;5/6/2002, Vol. 52 Issue 19, p33
Focuses on the launching of a campaign by McCarthy Mambro Bertino for Jiffy Lube. Concept of the television campaign; Tagline of the campaign; Where will the campaign appear.
- Jiffy Lube Refines Its Direction. van der Pool, Lisa // Adweek New England Edition;5/6/2002, Vol. 39 Issue 19, p5
Reports on the preparation of an advertising campaign by the agency McCarthy Mambro Bertino for Houston, Texas-based automotive-service chain Jiffy Lube. Purpose of the campaign; Features of the campaign; Information on the annual advertising spending of the client.
- Clueless Get to 'Know the Pros'. van der Pool, Lisa // Adweek Southeast Edition;5/6/2002, Vol. 23 Issue 19, p4
Deals with the multimedia advertising campaign created by McCarthy Mambro Bertino (MMB) for Jiffy Lube. Annual advertising spending of Jiffy Lube; Comments from Mark Moll, associate creative director at MMB; Features of its television advertisements.
- Rookie Shop Lands Jiffy Lube. Gianatasio, David // Adweek New England Edition;05/28/2001, Vol. 38 Issue 22, p5
Reports on the victory of the McCarthy Mambro Bertino advertising agency in the review of the advertising account of Jiffy Lube company. Other agencies that competed for the advertising account; Why the agency was chosen for the account; Theme of the advertising strategy presented by the agency...