TITLE

Cable's Hometown Challenge

PUB. DATE
November 2005
SOURCE
Broadcasting & Cable;11/21/2005, Vol. 135 Issue 49, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the promotions between television networks and local cable systems in the U.S. Reason for offering regional, high-minded promotions by cable operators; Remarks from Lauren Monks, director of affiliate marketing for Discovery Networks, on cause-related marketing campaigns; Promotional strategy employed by local operators.
ACCESSION #
18968240

 

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