Synacor Moves to Make Premium Web Content 'Click'

Haugsted, Linda
November 2005
Multichannel News;11/21/2005, Vol. 26 Issue 48, p30
The article reports on the marketing campaign of Synacor Corp. which aims to provide information on Web-based premium services. The theme of the marketing campaign is We Make Your Life Click. According to Patty Hirsh, director of marketing at Synacor, affiliates will receive materials for launching new portals. The materials are designed to guide clients in developing and marketing their Web portal brands and to help employees understand the brand guidelines of the content provider.


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