TITLE

MARKETING

PUB. DATE
November 2005
SOURCE
Multichannel News;11/21/2005, Vol. 26 Issue 48, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents news briefs on the television industry in the U.S. as of November 21, 2005. According to research executives Alan Wurtzel and David Poltrack, households with digital video recorders (DVR) watch more television than non-DVR homes. Top broadcast primetime television programs increased their audience by 4% in DVR homes when playback of original airing was factored in according to Nielsen Media Research. Sky Angel is offering the book "HGTV Flower Gardening" to its new subscribers.
ACCESSION #
18955320

 

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