Dreams of the Big Bang

Grossman, Andrew
November 2005
Multichannel News;11/21/2005, Vol. 26 Issue 48, p22
The article discusses the expansion strategy of Universal HD, the high-definition channel launched by NBC Universal. At the moment, ratings are not important for Universal HD. Its aim is to accelerate sales of high-definition screens and increase the number of subscribers to the channel. Programs in the channel came from its Universal Pictures film and television library and from other services in the corporate family.


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