Walking the Retailer Walk

Stump, Matt
November 2005
Multichannel News;11/21/2005, Vol. 26 Issue 48, p20
The article discusses the marketing strategy of Cox Communications Inc. in Orange County, California for its high-definition television services. Cable operators now have branched out into retail to boost high-definition set-top penetration. The growth of the high-definition penetration of the Orange County system of Cox Communications were due to the launch of a Cox retail store and the in-store sales of Cox employees at Best Buy and Circuit City stores.


Related Articles

  • AN UNKNOWN, BUT KEY PLAYER IN THE TELEVISION MARKET. Gaillard, Isabelle // VIEW: Journal of European Television History & Culture;2013, Vol. 2 Issue 4, p79 

    The article examines the important role of television (TV) retailers in the development and promotion of black and white TV sets in France. It reveals that small traditional TV retailers which were capable of providing after-sale services played an important role in the distribution of black and...

  • BRIEFS.  // Multichannel News;3/1/2004, Vol. 25 Issue 9, p32 

    Presents news briefs on the U.S. television broadcasting industry as of March 2004. Prizes of the De-Stress with Starz! sweepstakes marketing campaign of Starz! for three motion pictures; Sponsorship of Jaguar Cars North America and Land Rover North America Inc. on the "Mutual of Omaha Drive,...

  • Integrated Marketing and the Promise of Cable. Egol, Matt // Broadcasting & Cable;1/12/2004, Vol. 134 Issue 2, p44 

    Provides an insight into the concept of integrated marketing for cable television networks. Approach of most cable TV networks to marketing; Factors which should be considered by cable networks in order to drive growth from integrated marketing; Principle of an effective integrated-marketing...

  • Here come the newest brands: NBC, CBS, ABC. Mandese, Joe // Advertising Age;5/17/1993, Vol. 64 Issue 21, p1 

    This article reports on the plan of television networks NBC, CBS and ABC to build brand identity for their respective television broadcasting as of May 1993. NBC plans to tell its affiliates that it will build a consumer brand image around its peacock logo. The initiative will include a complete...

  • Under the lens. Brownsell, Alex // Marketing (00253650);3/17/2010, p15 

    The article reports on the popularity of business-related television programs in Great Britain. It claims that most television networks are growing to the idea of prime-time shows centred on well-known companies. It concludes that this kind of marketing strategy on television programs is risky...

  • DISH ADS: 'TV SUCKS' Donohue, Steve // Multichannel News;8/22/2005, Vol. 26 Issue 34, p1 

    Focuses on the marketing campaign developed by Publicis West for EchoStar Communications Corp. which makes liberal use of the word "sucks" to describe cable television service. Description of EchoStar's television advertisements; Features of SuckFreeTV.com; Reactions of cable executives to the...

  • Movies on Demand: Breaking Through.  // Multichannel News;10/3/2011, Vol. 32 Issue 37, p51 

    The article reports on the development in the integrated marketing campaign of cable companies in the U.S. that promote Movies on Demand (MOD) category to its subscribers.

  • Measuring Engagement. Marich, Robert // Broadcasting & Cable;4/28/2008, Vol. 138 Issue 17, p12 

    The article discusses the measurement of engagement and how media advertising influences a large number of viewers in the U.S. According to the article, television programs and channels with advertisement programming denotes the increasing advertising revenue. The article further discusses the...

  • CABLE'S INDIAN SUMMER. Littlejohn, Janice Rhoshalle // Multichannel News;9/14/2009, Vol. 30 Issue 34, p16 

    The article focuses on the popularity of the cable television networks during the summer season in the U.S. A study suggests that the industry has achieved its 10th-summer straight win over its broadcast rivals in household share. Despite the industry's success, the author argues that most...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics