Fuse Lights a Fire With Multiplatform Deals

Reynolds, Mike
November 2005
Multichannel News;11/21/2005, Vol. 26 Issue 48, p17
The article discusses the deals formed by the music channel Fuse with Comcast Corp. and MobiTV Inc. in 2005 to expand its multiplatform presence. Market penetration of Fuse is expected to increase by 7 million in 2005 due to its launches with Comcast and other cable operators. The agreement between Fuse and Comcast involves the expansion of Fuse On Demand service into Comcast markets. The MobiTV deal, on the other hand, involves the use of the company's short-message services technology.


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