Nat City^s Put a New School Twist On An Old Practice

Adams, John
November 2005
Bank Technology News;Nov2005, Vol. 18 Issue 11, p47
Trade Publication
Reports on the advantages of the launch of a Web-based application by National City Bank to facilitate multiple accounts in Cleveland, Ohio. Aid of the application to allow its retail and small business customers apply for a new account in a short period of time; Building of a technology in-house that offered technology suitable for the institution's needs; Capacity of the new product to automatically recommend products that complement each other based on customer selection.


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