TITLE

TRANSNATIONAL TRANSFER OF STRATEGIC ORGANIZATIONAL PRACTICES: A CONTEXTUAL PERSPECTIVE

AUTHOR(S)
Kostova, Tatiana
PUB. DATE
April 1999
SOURCE
Academy of Management Review;Apr99, Vol. 24 Issue 2, p308
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
To examine the phenomenon of the transnational transfer of strategic organizational practices within multinational companies, the author uses a cross-disciplinary approach. After conceptualizing the success of a transfer as the institutionalization of the practice at the recipient unit, she develops a multilevel model of transfer success, based on the notion of the contextual embeddedness of the process of transfer. She proposes that three sets of factors at three levels--country, organization, and individual--affect transfer success reflecting social, organizational, and relational embeddedness. Finally, the author discusses the theoretical and practical implications of this research.
ACCESSION #
1893938

 

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