TITLE

The culture wars

PUB. DATE
May 1999
SOURCE
Inc.;1999 20th Anniversary Issue, Vol. 21 Issue 7, p107
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the book `Corporate Cultures: The Rites and Rituals of Corporate Life,' written by Terrence E. Deal and Allan A. Kennedy who popularized a phrase and legitimized an idea. Their purpose in writing the book; Importance of culture in managing a company; Advantages that small companies have; Problems in corporate America.
ACCESSION #
1893843

 

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