TITLE

At home with data

AUTHOR(S)
Witthaus, Michele
PUB. DATE
November 2005
SOURCE
Precision Marketing;11/11/2005, Vol. 18 Issue 4, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the relevance of data-base marketing on field marketing in Great Britain. Effectiveness of field marketing in selling products and services; Ways in which data-base marketing can support the field marketing; Importance of motivation on field marketers using database marketing.
ACCESSION #
18937711

 

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