TITLE

Crayon first 'carbon neutral' direct shop

AUTHOR(S)
Kimberly, Sara
PUB. DATE
November 2005
SOURCE
Precision Marketing;11/11/2005, Vol. 18 Issue 4, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the offer of Crayon Responsive Advertising to make direct marketing campaigns carbon neutral to its clients after it became the first direct shop to offset its carbon emissions. Move of the agency to sign up with Carbon Neutral Co. to develop carbon emission reduction; Opportunity for the agency's clients to offset direct campaigns by buying these credits; Significance of the move of the agency.
ACCESSION #
18937510

Tags: DIRECT marketing;  DIRECT mail advertising;  EMISSION control;  CRAYON Responsive Advertising (Company);  ADVERTISING agencies

 

Related Articles

  • Mail stays ahead of DM pack. Darby, Ian // Marketing (00253650);03/09/2000, p14 

    Focuses on direct marketing agencies' reliance on direct mail. Increased budgets in areas such as new media; Major concerns of marketers; Consolidation trend.

  • Face to face. Miller, Beth; Sweeney, Harry // Medical Marketing & Media;May99, Vol. 34 Issue 5, p38 

    Presents two opposing views concerning the effectiveness of consumer techniques and approaches used by advertising agencies in developing direct-to-consumer (DTC) advertisements for prescription drugs. Extent of consumer ad agencies' knowledge of the problems and nuances of prescription drug...

  • Creative Critique.  // Precision Marketing;4/7/2006, Vol. 18 Issue 23, p17 

    The article reflects on the direct-mail advertising several marketers in Great Britain. Agencies that have been reviewed include Inhouse working for Whitney Woods, Tequila\Manchester for NUS and Tullo Marshall Warren for Homechoice. Product demonstration of Whitney Woods has been seen as a...

  • Sky Pub Sports calls pitch for direct marketing task. Billings, Claire // Campaign (UK);9/25/2009, Issue 38, p3 

    The article reports on the search for an advertising agency by Sky Pub Sports to handle its direct marketing activity in Great Britain. It expects the focus of the advertising campaign on direct mail clients. Furthermore, it also states the handling of a loyalty reward programme by the...

  • IS DM's FUTURE IN THE POST? Russell, Sophia // B&T Magazine;3/19/2010, Vol. 60 Issue 2712, p20 

    The article discusses the role to be played by direct mail in the future of directing marketing (DM) in Australia. It says that DM and direct mail are seen as lost in the world of emerging technology. According to the author, DM and direct mail are under-represented as a media channel. The...

  • Where are the direct agencies that think 'big'? Archibald, Stuart // Precision Marketing;7/23/2004, Vol. 16 Issue 38, p13 

    Comments on the increasing number of advertising agencies entering the direct marketing segment in Great Britain. Trends and opportunities in the advertising and marketing industries; Advertising agencies' acquisition of direct marketing shops; Changes in direct marketing in the country.

  • Direct Line adds Passion to home products roster. Kimberley, Sara // Precision Marketing;10/17/2005, Vol. 17 Issue 49, p1 

    Reports that Direct Line Insurance has added launched agency Passion to the direct marketing roster for its home products in Great Britain. Aim to handle doordrop and insert campaigns for the direct response account; Offers of insurance and an array of incentives; Development of effective direct...

  • Clients need to respect agencies rather than act like a dictatorship. Batten, David // Precision Marketing;10/28/2005, Vol. 18 Issue 2, p12 

    Focuses on the need for client and advertising agency relationships to be built on mutual trust and respect to create the right atmosphere in Great Britain. Improvement of great value for money invested in direct marketing; Discouragement of hiding behind the power of being the paymaster;...

  • Sacrificing brand on altar of results.  // Precision Marketing;2/20/2004, Vol. 16 Issue 17, p15 

    Says that companies and their direct marketing agencies in Great Britain are using underhanded and devious methods to get consumers to open their direct mail advertising packages. Mailing purporting to be an attempted delivery notification of a Halifax credit card; Halifax's denial that it sent...

Share

Read the Article

Courtesy of your local library

Public Libraries Near You (See All)
Looking for a Different Library?

Other Topics