TITLE

Is There Any Marketing Value in National Identity?

AUTHOR(S)
Carvalho, Sergio; Luna, David
PUB. DATE
January 2005
SOURCE
Advances in Consumer Research;2005, Vol. 32 Issue 1, p241
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on a study that draws on the theories of self-concept, social identity and intergroup relations to present a conceptual framework for understanding consumption as expression of consumers' national identity. The framework suggests that certain consumer responses are associated with different expressions of one's national identity. The framework incorporates the concepts of patriotism, ethnocentrism, animosity and nationalism, shows their interrelationships, develops construct validity for each and specifies their effect on consumer behavior.
ACCESSION #
18936545

 

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