Dominant HK broadcaster shows restraint with 2006 rates

Shaw, Sharon Desker
November 2005
Media: Asia's Media & Marketing Newspaper;11/4/2005, p21
This article reports that advertisers in Hong Kong, China, may gripe about spending more to secure better rates on the city's leading broadcaster's new ratecard, the truth is that Television Broadcasts Ltd. (TVB) is simply too dominant to ignore. With the help of a string of Korean drama hits, TVB has widened the already commanding primetime lead it enjoys over rival Asia Television (ATV) Ltd. this year, going from 81 per cent to 83 per cent against ATV's 17 per cent. Against this backdrop, its five per cent hike on standard rates for 2006 would seem remarkably restrained especially after last year's rate row sparked calls for a boycott.


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