Small Town Charm

Bhonslay, Marianne
November 2005
SGB;Nov2005, Vol. 38 Issue 11, p20
Trade Publication
This article features Hibbett Sporting Goods, a sporting goods retailer based in Florence, Alabama. Founded in 1945 by Rufus Hibbett, the retailer was originally known as Dixie Supply Co., becoming Hibbett Sporting Goods in 1952. The company prospers by operating stores averaging 5,000 square feet, located primarily in strip malls in what might only be called tertiary markets.


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