TITLE

NHL and NBA Launch Merchandise Initiatives

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
November 2005
SOURCE
SGB;Nov2005, Vol. 38 Issue 11, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the merchandise initiatives launch by the National Hockey League (NHL) and the National Basketball Association (NBA) and their sporting goods partners in the U.S., as of November 2005. NHL launched a new Warrior campaign. Reebok International, the exclusive licensee for NHL jersey, was featured in the spots. The new NBA At Home merchandise collection includes oriental rugs, leather couches and ottomans.
ACCESSION #
18921762

 

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