TITLE

NIKE BAUER UNVEILS NEW BRAND STRATEGY

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
November 2005
SOURCE
SGB;Nov2005, Vol. 38 Issue 11, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Nike to consolidate its Nike and Bauer hockey equipment businesses to better compete against Reebok and other manufacturers, as of November 2005. Under the plan, all ice skates, hockey sticks, helmets and other products will be renamed Nike Bauer, and will carry Nike's Swoosh logo.
ACCESSION #
18921758

 

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