The Finish Line Launches Women's Concept

Ryan, Thomas J.
November 2005
SGB;Nov2005, Vol. 38 Issue 11, p11
Trade Publication
This article reports on the plan of Finish Line to launch an athletic specialty store for active women, as of November 2005. The new women's store will be mall-based and target women ages 25 to 40 who exercise at least once a week and have a household income of more than $80,000. The new concept's product mix will be 70 percent apparel and 30 percent footwear, and will include national brands as well as private label merchandise.


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