TITLE

Dick's Stars on "The Apprentice"

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
November 2005
SOURCE
SGB;Nov2005, Vol. 38 Issue 11, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Dick's Sporting Goods will be featured in the reality television program, The Apprentice, as of November 2005. In the episode, scheduled to run October 27, 2005, two competing teams created an in-store interactive event to engage customers and drive sales. Dick's executives appearing on the show included chairman and CEO Ed Stack, president and COO Bill Colombo, and Jeff Hennion, senior vice president of marketing.
ACCESSION #
18921756

 

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