Programmers Cast a Wide Net

Goodwin, Betty
November 2005
Television Week;11/7/2005, Vol. 24 Issue 45, p10
Trade Publication
This article deals with the examination of developments in women-targeted network programming. To an increasing degree, the concept of programming specifically to women is growing less relevant. It is not that women do not matter. On the contrary, they make up the majority of the television audience today, wield indisputable buying power and are the targets of gender-specific marketing campaigns. The ratings numbers also bear out the clout female audiences carry. "Desperate Housewives," the top-rated show among women ages 18 to 49, brought in nearly twice as many women viewers--and a 16 rating--as "Lost," the top-rated show for men ages 18 to 49, brought in men.


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