Triple Threat

Gordon, Kim T.
December 2005
Entrepreneur;Dec2005, Vol. 33 Issue 12, p107
Presents tips and advisories on boosting one's consulting practice through sales and marketing programs. Importance of creating solid sales tactics and techniques in building a consulting practice as marketing; Significance of well-targeted and planned marketing efforts in reducing the need for constant sales activity by producing leads and moving prospects further along the sales cycle; Necessity of an effective marketing campaign to gain more prospects.


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