TITLE

Triple Threat

AUTHOR(S)
Gordon, Kim T.
PUB. DATE
December 2005
SOURCE
Entrepreneur;Dec2005, Vol. 33 Issue 12, p107
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents tips and advisories on boosting one's consulting practice through sales and marketing programs. Importance of creating solid sales tactics and techniques in building a consulting practice as marketing; Significance of well-targeted and planned marketing efforts in reducing the need for constant sales activity by producing leads and moving prospects further along the sales cycle; Necessity of an effective marketing campaign to gain more prospects.
ACCESSION #
18917275

 

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